After meeting with the Davidson team I was excited to go to work on creating a logo for their team. They really wanted a butterfly in their logo as well as blues and reds. The first step was creating a butterfly that was slightly abstract and had the colors just right. My next step was finding the right typography that my client was happy with. At first they wanted a sans serif font. I gave them multiple options for font but I had a feeling that they would like a decorative font if they saw it together. Once they saw the butterfly and soft font they fell in love with a logo that was perfect for their company.. I love how simple yet different their logo is from their competitors. It was a pleasure working with the Davidson Team.